About The Pitch Doctors
who we Help
Pitches sit between two worlds.
Clients want clarity, confidence and a partner they can trust with their reputation. Agencies are trying to demonstrate their thinking, chemistry and creativity under intense pressure.
We work with both sides of the table.
We help in house teams design and run clearer pitch processes that lead to confident decisions. And we help agencies focus their energy on the opportunities that matter and show up to those moments at their best.
what we do
Most pitch advice is rooted in a single perspective, either client-side procurement or agency coaching. The Pitch Doctors brings both together, helping in-house teams decide when to pitch, how to brief well and how to make confident decisions, while supporting agencies to qualify the right opportunities, sharpen their strategy and perform under pressure.
who we are
The Pitch Doctors is a collaboration between James Tutt, founder of Grannom Consulting and Andy West, Founder of Westofcenter and has been created specifically to support organisations at critical moments of agency selection.
What makes us different is the combination of perspectives we bring to the pitch process.
James has spent many years leading communications in house and making agency appointments inside complex organisations. He understands the pressure on leadership teams to make defensible decisions, align internal stakeholders and choose partners that will genuinely deliver.
Andy has spent his career agency side, leading hundreds of pitches both in the UK and internationally. He understands how agencies interpret briefs, allocate resources, perform under pressure, and just what is needed to make the difference between winning and losing.
why we do it
Pitches are one of the most important and yet worst-designed processes in communications.
They consume huge amounts of time, money and energy on both sides of the table. Yet many leave clients uncertain about their decision and agencies frustrated by the process.
The Pitch Doctors exists to improve that moment.
We help organisations run clearer, better and more effective pitch processes, and we help agencies show up to those moments with sharper thinking and stronger performances.