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About The Pitch Doctors
Who we are
The Pitch Doctors is a collaboration between James Tutt, founder of Grannom Consulting, and Andy West, founder of Westofcenter, created specifically to support organisations during critical moments in the agency selection processes.
What sets us apart is the unique combination of perspectives we bring to the pitch advisory process.
James has spent many years leading communications in-house and making agency appointments within complex organisations. He understands the pressure on leadership teams to make defensible decisions, align internal stakeholders, and choose partners that will truly deliver.
Andy, having dedicated his career to the agency side, has led hundreds of pitches both in the UK and internationally. His expertise in pitch training allows him to understand how agencies interpret briefs, allocate resources, and perform under pressure, as well as what it takes to tip the scales between winning and losing.
Who we help
Pitches sit between two worlds. When going through the agency selection process, clients seek clarity, confidence, and a trusted partner to safeguard their reputation, while agencies strive to showcase their thinking, chemistry, and creativity under the pressure of agency selection processes. We bridge the gap between both sides of the table.
Our pitch advisory services assist in-house teams in designing and executing clearer pitch processes that facilitate confident decision-making. Additionally, we provide pitch training to agencies, enabling them to concentrate their efforts on the most significant opportunities and present their best selves in those pivotal moments.
What we do
Most pitch advisory and training often stems from one viewpoint, either focused on client-side procurement or agency coaching. The Pitch Doctors unite these perspectives, assisting in-house teams in navigating agency selection processes by identifying the right moments to pitch, crafting effective briefs, and making confident decisions. Simultaneously, we support agencies through pitch training to qualify the best opportunities, refine their strategies, and perform under pressure.
Why we do it
Pitches are among the most critical yet poorly designed processes in communications, particularly within agency selection processes. They often consume vast amounts of time, money, and energy on both sides of the table. However, many end with clients feeling uncertain about their decisions and agencies frustrated by the process.
The Pitch Doctors exists to transform this experience.
We assist organisations in running clearer, more efficient, and effective pitch processes, while also offering pitch advisory services to help agencies come to these moments with sharper thinking and stronger performances.
This improvement is achieved through targeted pitch training via our Growth Series, and by collaborating with agencies and client teams.